Confidence For What Comes Next.

Redefining financial planning by empowering people to live boldly, retire confidently, and thrive long after.

Financial planning built around YOU

Financial Planning is not a cookie cutter approach; we take the time to get to know you and analyze your personal financial situation. Then, through financial discovery, we evaluate your income, expenses, liquidity needs and retirement goals and develop a retirement strategy with the objective of helping you reach your retirement goals.

Confidence For What Comes Next.

Services we offer

1

Selecting a Financial Services Professional

Step One explains my role as a financial services professional. We ask detailed questions about your financial well-being. This begins with the Color of Money Risk Analysis and incorporates the elements of discovery and client feedback to approach your specific situation.

2

Seeing your complete financial picture

Step Two brings the pieces of your financial life together to create a real-time overview and how your current resources support your future goals. At this stage, we aren’t making recommendations yet. Individualized reports  present a 30,000-foot view of your finances so that you and our team can see what is working, identify gaps, and what to consider before we build your strategy.

3

Recommendations and Implementation

Step Three designs your specific strategy tailored to your financial goals. We determine if creating new accounts or purchasing new financial products is necessary.

4

Ongoing Relationship

Step Four addresses your long-term success and incorporates adjustments as you deal with potential life changes or desired modifications. Helping you thrive in a new generation of planning that goes beyond any initial recommendation and is based on our ongoing commitment to your retirement goals and objectives. You can expect regular review meetings and communications.


Confidence For What Comes Next.

Our four step process

Before we can recommend where you’re going,
we need to understand where you are today.

Confidence For What Comes Next.

Mission: Redefining financial planning by empowering people to live boldly, retire confidently, and thrive long after.

My philosophy: Fiduciary first. Friend always.

Danielle Mefford has been helping individuals and families navigate their financial lives since 2012. As a fiduciary, she believes financial advice should begin with one simple principle: put the client first. To Danielle, being a financial advisor means more than managing investments or building retirement plans. It means knowing the people behind the portfolios-their families, concerns, goals, and the possibilities waiting underneath the numbers.

Her approach combines thoughtful financial planning with a personal, straightforward relationship built on trust. Danielle wants her clients to understand the why behind their financial decisions and feel comfortable asking questions, talking through concerns, and changing course when life changes. She believes the best advisor relationships aren’t transactional, they’re built over years and through many seasons of life.
That philosophy is at the heart of how Danielle defines her role: fiduciary and friend. She is committed to giving clients thoughtful, objective guidance, celebrate the milestones with them, and be there when financial decisions feel complicated or overwhelming.

Outside of the office, Danielle is married to the love of her life and a proud mother of two children. She loves spending time with her family, walking and volunteering. You’ll often find her outdoors, cooking or baking, or exploring a new corner of Hampton Roads with the people she loves most. Family is at the heart of her life and why she understands financial planning isn’t ultimately about account balances- it’s about taking care of the people you love and having the freedom to enjoy the life you’re building together.

That belief is also at the heart of Legacy Financial Planning. Danielle’s mission is to redefine financial planning by empowering people to live boldly, retire confidently, and thrive long after. A great financial plan shouldn’t simply prepare you for someday-it should help you live well along the way.

The Heart Behind Our Team

Amy Bailey

Vice President of Operations

Sam Calhoun

Financial Planner

Christi Robertson​

Administrative Assistant